The Concept D is a preview of a super-sized, “top-end SUV” that’s being primed exclusively for the China domestic market, where it will enter mass production at some point of the brand’s future there. Currently, the largest Honda SUV sold officially in China is the CR-V – the Concept D will be a bigger vehicle, but it isn’t clear if this will trump even the US-market Honda Pilot.
High-quality driving, a spacious cabin, advanced safety tech and features, are all Honda have spoken about the car’s characteristics, apart from the fact that this will be positioned as a “new flagship model of Honda in China” when it goes on sale, being manufacturer from both Guangqi Honda and Dongfeng Honda.
President of Honda Motor China Investment, Seiji Kuraishi, said, “Including this Concept D, which is a proposal for a new value that only Honda can provide as the pioneer of the SUV market in China. We would like to continue providing attractive products equipped with our advanced technologies to our customers in China. Toward this end, we will accelerate the localization of our business in China.”