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Tan Chong’s MUV Expands Beyond Nissan, Targets B2B Sector

Hans April 13, 2016 16:35

MUV Marketplace Sdn. Bhd., the sister company of Nissan distributor Edaran Tan Chong Motor, has today launched a mobile application that allows used car dealers to make wholesale purchases by putting out their bids online.

Started in 2013 as a seller of used Nissan vehicles, operating out of an outlet in Glenmarie, Shah Alam, MUV will now be expanding beyond retail sales of used Nissan vehicles to consumers, to include the Business-to-Business (B2B) sector, by supplying vehicles to other used car dealers.

The company now has three hubs, located in Klang Valley, Penang and Johor, and has sold more than RM260 million worth of used vehicles so far. It has also ran 50 auctions for more than 11,000 vehicles with a hit rate of 75 percent.

A quick look at the vehicles in MUV’s lot revealed a wide variety of cars that are being processed by MUV, not just Nissan models.

For now, the MUV app (downloadable from Apple’s and Google’s app stores) is only accessible by used car dealers registered with MUV (consumers can view the vehicles up for bidding as guests) but in the longer term, Business-to-Consumer (B2C) and Consumer-to-Business (C2B) functions will be added, allowing consumers will be able to buy and sell cars using MUV’s mobile app.

Dealers can also view the vehicles physically at the various MUV Xchange Hubs located at Seri Kembangan, Bayan Lepas and Johor Jaya.

Nicholas Tan, Founder of MUV Marketplace Sdn. Bhd., said: “The used vehicle industry is ripe for disruption. If you look at it, there’s billions invested in the new vehicle space and very little in the used vehicle space. We wanted to create a level playing field, a marketplace that brings the openness of information technology with the physical ecosystem of a marketlace – nationwide.”

MUV Marketplace Sdn. Bhd. is a subsidiary of the Tan Chong group’s Warisan TC Holdings. 

Consumers can also put up their vehicles for sale at MUV, albeit in a conventional manner, as the app is now only accessible by dealers. The process on how to sell your car via MUV is as explained in the infographic below:

You may also browse the wide selection of used cars sold by MUV at Carlist.my.

About Hans

As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.


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