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Home News Auto News Volvo LifePaint: Making Cycling A Safer Affair Volvo LifePaint: Making Cycling A Safer Affair Auto News Gerard | April 10, 2015 12:31 pm There’s a lot to love about Volvo and if you have seven minutes to spare, here’s why. The company has been at the forefront of developing safety systems that find their way into its vehicles for many years. But what about those who aren’t inside a Volvo? With so much emphasis on safety systems designed for cars, the company has now diversified its attention to focus on those who are more exposed to the elements and more importantly, the danger of the vehicles around them: cyclists.In collaboration with the company Albedo 100 and ad agency Grey London, the Swedish company recently launched LifePaint, a reflective safety spray that cyclists can use to make them more visible to cars at night.Every year in the UK, over 19,000 cyclists are involved in accidents. LifePaint aims to reduce this figure by making cyclists more visible especially in low-light conditions. And this isn’t some spray that makes your bicycle, bag, jacket, helmet, etc glow brightly the moment it is applied either. In daylight, the spray is invisible but under the glare of car headlights, it glows brightly to alert drivers of your presence.Safety in a can as one might put it.Currently Volvo is offering LifePaint for free but only at select bicycle shops in the UK. However, the company is currently working on a business plan to enable other markets to bring it to their customers.With the advent of the all-new Volvo XC90 that features the IntelliSafe system, LifePaint would be a perfect complement to market the pedestrian and cyclist detection system feature.How much would you want LifePaint to be sold here in Malaysia? ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags LifePaint volvo Volvo XC90 Print Related News Volvo XC90 Crowned 'Best of the Best' By Red Dot Award Auto News Hans | June 30, 2015 Volvo's all-new XC90, the company's flagship product has recently been award the Red Dot Best of the Best Product Design Award.The Volvo bested over ... The Volvo Excellence Child Seat Concept Is Both Safety And Luxury For Children Auto News Gerard | July 15, 2015 At this year’s Shanghai Auto Show, Volvo introduced the XC90 Excellence and Lounge Console Concept which is also based on the SUV. Now, they’ve ... Tun Dr. Mahathir At Volvo Car’s HQ In Gothenburg – What’s Happening? Auto News Hans | September 08, 2015 A set of photos depicting Tun Dr. Mahathir paying a visit at Volvo Car’s headquarters in Gothenburg, Sweden was uploaded onto the former premier and ... Review: 2015 Volvo XC90 – A glimpse of things to come Reviews Gokul | April 20, 2016 When Chinese manufacturer Zhejiang Geely acquired Volvo Car from Ford for $1.3 billion (RM5.3 billion) in August 2010, it brightened the Swedish ... Comments
Volvo LifePaint: Making Cycling A Safer Affair Auto News Gerard | April 10, 2015 12:31 pm There’s a lot to love about Volvo and if you have seven minutes to spare, here’s why. The company has been at the forefront of developing safety systems that find their way into its vehicles for many years. But what about those who aren’t inside a Volvo? With so much emphasis on safety systems designed for cars, the company has now diversified its attention to focus on those who are more exposed to the elements and more importantly, the danger of the vehicles around them: cyclists.In collaboration with the company Albedo 100 and ad agency Grey London, the Swedish company recently launched LifePaint, a reflective safety spray that cyclists can use to make them more visible to cars at night.Every year in the UK, over 19,000 cyclists are involved in accidents. LifePaint aims to reduce this figure by making cyclists more visible especially in low-light conditions. And this isn’t some spray that makes your bicycle, bag, jacket, helmet, etc glow brightly the moment it is applied either. In daylight, the spray is invisible but under the glare of car headlights, it glows brightly to alert drivers of your presence.Safety in a can as one might put it.Currently Volvo is offering LifePaint for free but only at select bicycle shops in the UK. However, the company is currently working on a business plan to enable other markets to bring it to their customers.With the advent of the all-new Volvo XC90 that features the IntelliSafe system, LifePaint would be a perfect complement to market the pedestrian and cyclist detection system feature.How much would you want LifePaint to be sold here in Malaysia? ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags LifePaint volvo Volvo XC90
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Volvo XC90 Crowned 'Best of the Best' By Red Dot Award Auto News Hans | June 30, 2015 Volvo's all-new XC90, the company's flagship product has recently been award the Red Dot Best of the Best Product Design Award.The Volvo bested over ...
The Volvo Excellence Child Seat Concept Is Both Safety And Luxury For Children Auto News Gerard | July 15, 2015 At this year’s Shanghai Auto Show, Volvo introduced the XC90 Excellence and Lounge Console Concept which is also based on the SUV. Now, they’ve ...
Tun Dr. Mahathir At Volvo Car’s HQ In Gothenburg – What’s Happening? Auto News Hans | September 08, 2015 A set of photos depicting Tun Dr. Mahathir paying a visit at Volvo Car’s headquarters in Gothenburg, Sweden was uploaded onto the former premier and ...
Review: 2015 Volvo XC90 – A glimpse of things to come Reviews Gokul | April 20, 2016 When Chinese manufacturer Zhejiang Geely acquired Volvo Car from Ford for $1.3 billion (RM5.3 billion) in August 2010, it brightened the Swedish ...