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Volvo XC90 Crowned 'Best of the Best' By Red Dot Award

Hans April 3, 2015 15:56

Volvo's all-new XC90, the company's flagship product has recently been award the Red Dot Best of the Best Product Design Award.

The Volvo bested over 5,000 participating product designs across 31 product categories.

The Red Dot Best of the Best is the highest individual Red Dot award.

"For 60 years, the most respected design experts come to Essen in order to reward the best designs. This year we had just under 5,000 products a record number of entries - an extreme workload for our judges who evaluate each product, and due to the high numbers, this illustrates the special value of the awards. The winners of the Red Dot Award: Product Design 2015 have delivered an extremely high level of performance and have therefore been recognized by the largest design competition in the world," said Professor Dr. Peter Zec, initiator and CEO of Red Dot Awards.

Thomas Ingenlath, Senior Vice President Design at Volvo Cars said: "The new XC90 is the vanguard of Volvo’s new design direction. In our work on this car we have been very much aware of Volvo’s heritage, the value of authenticity and Scandinavian design, but we have also taken some bold and progressive steps forward, aiming for a design style and execution level that pushes our boundaries. I am very proud that our new flagship has won the prestigious Red Dot: Best of the Best award."

The all-new Volvo XC90 is due to be launched in Malaysia within this year.

About Hans

As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.


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