Mercedes-Benz Compares The New C-Class With Top Athletes In Latest Ad CampaignBerita Kereta
In an effort to promote the new C-Class facelift, Mercedes-Benz has teamed up with world class athletes like tennis superstar Roger Federer, and South African sprinter Akani Simbine for the brand’s latest ad campaign called “Never stop improving”.
The 75-second long commercial, which was created by Grammy Award-winning French directing duo "We Are From LA", shows how the new C-class is athletic and also successful like the athletes mentioned above, and also how it never stops improving despite being the brand’s best-seller.
Unveiled at this year’s Geneva Motor Show, the highlight of the new C-Class is its powertrain - the new M264 1.5-litre twin-scroll turbo four-cylinder petrol engine.
Fitted only on the C200 and C200 4Matic, the engine produces 184 PS at 5,800 to 6,100 rpm, and 280 Nm of maximum torque between 3,000 and 4,000 rpm.
Also exclusive to the C200 is a micro-hybrid 48 V belt-starter alternator that provides the engine with an additional 13 hp of boost when accelerating.
Mercedes-Benz brands this setup as EQ Boost, which sits one level below the EQ Power-badged plug-in hybrid models like the C350e and E350e.
This powertrain package takes over from the pre-facelift C200’s more powerful 2.0-litre turbocharged four-cylinder which made 184 hp at 5,500 rpm and 300 Nm from 1,200 – 4,000 rpm. The nine-speed 9G-Tronic automatic transmission remains unchanged.
Visual highlights include a slightly different pair of bumpers front and rear. On AMG line models, the bumper slits for the rear reflectors are now more prominent while front air dam now features a pair of slits at the sides.
Inside the cabin, some variants will get a larger 12.3-inch LCD display that runs across the C-Class’ signature twin binnacle instrument cluster, while the steering wheel has also been changed. The free-standing infotainment screen has also been enlarged to 10.25-inch, and now displays in 16:9 format.
Other optional features (in Europe) include MultiBeam LED headlamps, Active Steering Assist, Active Distance Control Distronic, seats with individually adjustable side bolsters and lumbar support with massaging function, and a climate control that emits fragrance.