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You don't need a high IQ to know that BMW is a top brand

Berita Kereta

You don't need a high IQ to know that BMW is a top brand

Consumer Reports has just crowned BMW as their top auto brand. 


A recent research by Scrap Car Comparison has found that BMW and Land Rover drivers have the lowest IQs - and while their research seems to think that these people are just a bunch of knuckleheads, we think BMW drivers are just buying BMWs because they are simply one of the best cars around.

BMW Consumer Report

Well, let's take a look at Consumer Reports' latest findings, where they have just completed their annual list of top auto brands. It seems there is some merit behind the idea that BMW drivers are just buying BMWs because they are a top auto manufacturer.

According to Carscoop, who has access to Consumer Reports' full findings, the Bavarian automaker has snatched first place for the first time in Consumer Reports' annual list of top brands.

They knocked Subaru off the perch, jumping up two spots from the findings in previous years. The overall score was given by collating data from their own findings and customer feedback, based on four key factors, a road test, reliability, owner satisfaction, and safety.

BMW vehicle lineup

"BMW builds many high-performing, full-featured, and reliable models, so it's not surprising to see it at the top of our brand rankings," said Jake Fisher, senior director of automotive testing at Consumer Reports. 

"But non-luxury brands like Subaru, Toyota, and Mazda have also consistently ranked high over the past few years, ensuring that consumers don't have to sacrifice affordability to get a high-quality car."

It also seems that BMW Group is generally producing good quality cars, as sister brand MINI has also climbed up the table, jumping five spots and moving up to third. 

MINI Consumer Report 2023

The rest that makes up the top part of the table is predictably full of Japanese auto manufacturers, but it is surprising to see Toyota not making the top 5, as they are placed underneath Subaru, Lexus and Honda, respectively. 

However, CR's report doesn't allow us to defend Land Rover owners, as they are placed all the way down in the 32nd spot, with one point being the difference between them and Jeep, who sit in the 31st spot.

Land Rover experience joke meme

They always say you buy a Land Rover with your heart and not with your head, so perhaps Scrap Car Comparison's findings are true about Land Rover drivers.



Adam Aubrey

Adam Aubrey

Content Producer

Wants to live the simple life, especially when it comes to cars and bikes. That's what tech is for he reckons, to make motoring simpler


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