The lovable family of human-sized hamsters popularised in various advertisements for the Kia Soul crossover – might have just added its wildest member yet.
Kia's furry dancing stars exploded onto the scene in 2009 and have been a mainstay for the brand ever since, most famously collaborating with LMFAO on their electronic dance track Party Rock Anthem which garnered some 18 million views on Youtube - instantly becoming one of the most watched ads on Youtube.
In conjunction with the launch of the 2017 Kia Soul Turbo, Kia’s latest advertisement now spawns a new member to its hamster family – aptly named Turbo, who visibly has no time to waste when it comes to looking for action and enjoying his family’s Kia Soul.
The advertisement starts off in the hospital’s baby nursery when Turbo manages to escape his tiny court, hoping to make a speedy getaway.
Unfortunately, he is caught by a concerned nurse who chases after him. This sets off a wild goose chase between the fiendishly cute baby hamster and frantic hospital staff – produced with staggering realism, played to the heavy-metal background of Motorhead's Ace of Spades.
The Kia Soul Turbo was first introduced at last year’s Los Angeles Auto Show, featuring a 1.6-litre turbocharged and direct-injected engine, producing 201 hp and 264 Nm. The engine is mated to a seven-speed Dual-Clutch Transmission (DCT).
In addition to more power, the Soul Turbo also receives some exterior highlights, larger 18-inch wheels and leather appointments on the interior.