In case you didn’t know, companies spend millions for 30-second ad spots during the Super Bowl, simply due to the record-breaking number of viewers around the world. And more often than not, these ads end up being among the best to come from these companies.
That said, the ads for this year have started making their way to Youtube, including this ad for the Acura NSX. The highlight of this ad is not only the Acura NSX, but also the classic Van Halen song – “Runnin’ with the Devil”.
The ad basically features legendary rock vocalist David Lee Roth’s wailing and guitarist Eddie Van Halen’s trademark riffs as the commercial spans clips showing various parts of the NSX, such as the mold, paint, engine, and tachometer among others.
Leila Cesario, the national advertising manager for the Acura unit of American Honda said, “What we are doing is taking our American super car on to the big American stage,” she said in an interview, making a reference to the industry’s term for a high-performance sports vehicle.”
“We knew that we wanted a loud rock song to help tout the car and to get attention, and we are glad that Eddie Van Halen along his brother Alex, who plays drums in the band, were amenable to the song being used, said Cesario.
It is said that Acura, which is the luxury division for Honda, is also having a social media outreach program besides the commercial, where viewers stand a chance to drive the NSX by generating tweets that contain a link to the 30-second Super Bowl ad.
On another note, Acura also announced that it will launch a “NSX online vehicle configurator” later this month to let fans and potential customers design their own NSX online.
While the NSXs sold in the USA, Canada and China will wear the Acura badge, in other parts of the world including Australia, Europe and Japan, the NSX will be sold under the Honda brand. In fact, both the Acura NSX and Honda NSX might appear to be the same cars, but there’s actually quite a number of differences between the two.
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