Audi is currently studying the feasibility of setting up a new production facility in Southeast Asia, specifically in Thailand.
The company views Asia as a potential market for Audi, seeing that roughly 17,500 units were sold in 2016. Out of that figure, India was on top, followed by Taiwan, Singapore, Malaysia and Vietnam.
Currently, Audi has 11 production plants worldwide. In Germany alone, Audi operates two plants, one in Ingolstadt and the other Neckarsulm. Audi used to operate a production plant in Indonesia as well, but that was limited to just assembling the Audi A4 B5. Audi’s other Asian production plants are located in India and China. The 11 production plants worldwide contribute to Audi’s total 2,088,000 units annually.
According to Bangkok Post, Audi, with its new authorized importer and distributor Meister Technik, aims to sell 600 cars this year. 13 new CBU models are expected to be launched in Thailand this year.
BMW and Mercedes-Benz currently have about 90% of the country’s luxury car market, ahead of Volvo and Lexus.