Audi Teases the All-New A8 in this Spiderman Spot

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Audi Teases the All-New A8 in this Spiderman Spot

While Spiderman has his spidey-sense, the all-new Audi A8 has a few tricks of its own. Audi has been keen to highlight how the A8 has semi-autonomous driving features, and what better way to show this than with a student driver behind the wheel- except this student driver is none other than Peter Parker. Younger, newer drivers tend to be a little less observant of hazards on the road- something you learn to pick up on with experience- and the Audi A8 helps in this sense by warning the driver of hazards ahead. 

There's also the Audi AI system that takes over the car for the driver in certain situations, and self-parking systems. Audi has had a long standing relationship with the Marvel Cinematic universe, what with their R8s and Q7s starring in a number of the films, so it's no surprise that they would showcase the A8 in conjunction with the Spiderman franchise. 



Aswan

Aswan

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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