Bentley has announced its own luxury ride hailing app called Bentley on Demand, designed to provide customers with a luxury mobility solution wherever they may be.
Available only to existing Bentley owners who use the brand’s Network App, Bentley on Demand is expected to be launched towards the end of this year.
The announcement comes just six months after the company’s successful trial with Filld, a concierge refueling service app.
According to Bentley, the ride-hailing service was created mainly to avoid its customers from going through the inconvenience and disruption of traditional rental car services.
All owners need to do to enjoy the app is download it, validate his or her account, and choose a suitable Bentley from the extensive luxury fleet available.
Following a confirmation, a reminder of the reservation will be sent an hour before delivery, and the customer will receive another message to inform them of the concierge’s arrival with the car.
Bentley claims that the service was designed to ensure seamless delivery of the car to a convenient location with minimal disruption to the Bentley Network member.
As part of the service, the concierge will also explain and demonstrate the car’s features upon delivery.
When the reservation has ended, the same Bentley concierge will meet the customer at their preferred location to collect the car.
With trials all set to begin next month, Bentley on Demand is the third luxury ride hailing app to be launched by a manufacturer this year in the U.S, following Cadillac’s Book and Lincoln’s Chauffeur on Demand service.