June 2019 was one of Proton’s best month, as the company sold 7,615 units, capturing 18.1% of the market - the highest market share figure since July 2015.
Taking a closer look at Proton's performance so far, Proton sold, on average, between 2,500 and 2,800 units of the X70 monthly. However in June, sales of the X70 have dropped by more than 30% from the previous month, with less than 1,600 units delivered, suggesting that sales have normalized.
The spike in the X70's sales earlier this year was due to the backlog of deliveries accumulated prior to its launch. March was the best-selling month for the X70, with slightly more than 3,000 units of the X70 being delivered.
The Persona, Iriz, Exora, and Saga, sold almost 6,000 units in June, a slight decrease from the 8,000-plus units Proton sold in May.
As for Proton’s other models – the Perdana, Preve, and Ertiga only contributed to just below 80 units in June. Quite a drop, considering that the figure was sitting at slightly above 400 in January, before gradually dropping month after month. The only spike was in April, when the figure increased to slightly above 200 units.
Despite the reduced deliveries of X70, Proton bucked the industry's downward trend, registering double digit growth when compared to the same month last year.
Dr Li Chunrong, Chief Executive Officer of Proton said, “By achieving a market share of 18.1% in June, Proton continues to show positive sales growth this year despite the tough market conditions following the Hari Raya holidays. Our year to date market share currently stands at 14.7% and is a big improvement of our 2018 figure of 10.8%. For the second half of the year, we will concentrate on continuing to build our sales and exciting the market further by introducing new and updated models as was promised at the beginning of the year.”
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