BMW Safety 360° Program Kicks Off From 12 To 14 June At Publika

In conjunction with the launch of the new BMW 1 Series and all-new BMW 2 Series Gran Tourer, BMW Group Malaysia have announced the second series of its BMW Safety 360° program which will take place at Publika from June 12^th to 14^th alongside the Cooler Lumpur Festival 2015.

The program is a followup to BMW Group Malaysia’s Active and Passive Safety campaign introduced last year with BMW Motorrad, the group’s motorcycle division.

Managing Director and CEO of BMW Group Malaysia, Alan Harris said at the announcement, “As a leading premium automotive brand, we are just as committed to prioritising the safety of our drivers and passengers as to delivering sheer driving pleasure.”

The United Nation Status Paper on Road Safety in Malaysia reported at least 61% of children under the age of 5 are exposed to the risk of death or serious injury in reportable road accidents. A restrained child in a child safety seat can reduce that risk with the Malaysian Institute of Road Safety Research (MIROS) reporting recently that only 7 to 9% of people buckle up in the rear seat.

Which is why BMW has also introduced a range of child safety seats – Baby Seat 0+, Junior Seat 1, and Junior Seat 2/3. The child safety seats are meant for children of different age groups from one month to twelve years and all are all ISOFIX compatible.

On hand at this weekend’s 360° Safety program is guest speaker Maree Haley who is the Founder and Executive Director of The Safety Educator, a non profit organisation responsible for the health, safety, and education for children and families.

Armed with over five years of experience, Haley will be conducting a series of clinics on the topic of child seats to highlights the importance of owning one as well as the proper methods to secure and position them for your children as well.

“Traffic accidents are one of the leading causes for serious injury and death in children worldwide. Unrestrained children can easily be thrown out of the vehicle, thrown forward against the front windscreen or dashboard, or against the back of the front vehicle seats. With the use of proper child restraints, we can reduce up to 28% of risk for death in children aged two to six as compared to using just as a seat belt,” explained Haley.

So head on down to Publika this weekend to learn more about BMW Group Malaysia’s 360° Safety program while checking out the latest BMW models.