Coming To Malaysia This July/August - All-New 2016 W213 Mercedes-Benz E-Class

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Coming To Malaysia This July/August - All-New 2016 W213 Mercedes-Benz E-Class

Fresh from its preview at the Detroit Auto Show earlier in January, the all-new 2016 Mercedes-Benz E-Class is expected to go on sale in USA and Europe in April this year. Usually, there is a six- to nine-month gap between a new model’s introduction in key markets around the world, before making their way to smaller markets like Malaysia. 

For this coming all-new W213 generation E-Class, rumour has it that Mercedes-Benz Malaysia might just surprise us with an unusually early launch of the all-new E-Class.

Speaking at the launch of the refurbished Cycle and Carriage Bintang Mercedes-Benz Autohaus in Petaling Jaya earlier today, Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia told us that the all-new E-Class will be launched in Malaysia later this year, but stopped short of revealing anything further.

At the same time, reliable sources have indicated to us that the all-new W213 generation E-Class is expected to be launched in Malaysia sometime around July or August 2016.

However the initial batches will be fully-imported models, so expect prices to be significantly higher than the outgoing, locally-assembled W212 generation model.

Due the lead time required to retool an assembly line, we don’t expect local assembly of the W213 generation E-Class to commence until early 2017.

Earlier this week, Daimler AG has also announced that the all-new W213 generation E-Class will be offered in some markets with an all-new 2.0-litre OM654 diesel engine, in the E 220 d. The engine is the first aluminium block diesel engine for Mercedes-Benz.

Considering Mercedes-Benz Malaysia’s recent push for diesel-powered models, and increased availability of Euro 5 diesel in major cities, we are not surprised if the E 220 d has been earmarked for Malaysia. Currently Mercedes-Benz Malaysia’s diesel-powered models consist of the E 300 Bluetec Hybrid, CLS 250 d, and GLE 250 d.

More on the all-new 2016 W213 generation Mercedes-Benz E-Class here.

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As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.


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