Feel Intelligent Drive Is Mercedes-Benz' Way Of Taming The Lion

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Feel Intelligent Drive Is Mercedes-Benz' Way Of Taming The Lion

When it comes to luxury cars, Mercedes-Benz is always looking ahead for ways to make the drive that little bit more pleasant. Perhaps it's a little peculiar to focus on the driver in a car like the S-Class, but it is a valid point in other markets where the S-Class is still driven by the owner from time to time. 

In this short spot, Mercedes is showing off their Feel Intelligent Drive system. It's one that includes air-conditioning, fragrance, light, music, and seat massage features which are personalized to your taste and make you feel a little better. The best example for this is the metaphorical lion- head of a young company and faced with all kinds of stressors through his day- that is, until he steps into his S-Class for the drive home. In this sense the lion has been 'tamed' by this particular luxury feature. 



Aswan

Aswan

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.

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