The Ferrari Museum in Maranello has reopened its doors after a sizeable expansion of its spaces with the launch of two new exhibitions, dubbed “Under the Skin” and “Infinite Red”.
The Ferrari Museums enjoyed a record year in 2016 with more than 478,000 visitors, of whom 344,000 came to Maranello, Ferrari's other museum is located in Modena. To cope with the growing numbers, the Maranello museum's spaces have been expanded by more than 600 square metres (sq.m) to a total of 4,100 sq.m now.
A new wing that connects to the existing structure now offers a new glass façade, a (300sq.m) multifunctional space for events and a completely new Ferrari Store.
The two new exhibitions, “Under the Skin” and “Infinite Red”, celebrate Ferrari on its 70th anniversary and recalls the founder (Enzo Ferrari) and the evolution of the company’s innovation and style, the latter exhibition covers the company’s history through its models.
“Under the Skin” was created in partnership with the London Design Museum, recounts the creative and engineering development of Ferrari through the years, through the years, beginning with the 125 S, the marque’s first car.
Some technical drawings from the historical archives and the engines on display reveal the design process of cars of all eras. A parallel exhibition itinerary strongly linked to the first one reminds us of the main biographical stages – the exhibition moves to the London Design Museum from November.
The “Infinite Red” exhibition celebrates the 70-year history of the Prancing Horse marque with some of Maranello’s most exclusive creations for track and road. The Formula One cars on display have a long series of victories to their name: from the 500 F2, with which Alberto Ascari won for Ferrari the first world drivers’ title in 1952, to the F2004, the Ferrari that won the most GPs in history - 15 in one season, and took Michael Schumacher to his seventh Formula 1 World Championship.
Visitors can also check out Ferrari’s GT cars – various models from the 250 family, such as the 250 GT Berlinetta “Tdf”, which dominated races in the second half of the 1950s, its evolution, the 250 GT Berlinetta SWB and the priceless 250 GTO. The exhibition also features a number of limited special series such as the F50, Enzo and the LaFerrari, also present in the non-homologated FXX K version for exclusive use on track.