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Home News Insights From Medallion To Diamond – The Story Of The Renault Logo From Medallion To Diamond – The Story Of The Renault Logo Insights Arvind | December 12, 2018 09:54 am A logo is a key component of any corporate identity; arguably the first and foremost most identifiable trait of a company, even beyond the goods and services that it offers, is the sense of familiarity and quality that a logo inspires.One does not need to own a vehicle with the Three Pointed Star to know that Mercedes-Benz cars exemplify quality and astute engineering, just like you don’t need to own Nike shoes to know, that the “Swoosh” logo represents stylish and well-designed footwear. And as with any logo, they’re also representative of the times, culture, and technology of the period – and organically reflect that change from time to time.Arguably, one of the most identifiable logos to ever come from France is the diamond-shaped logo from Renault, which in its various shape and forms, has been around for around 90 years. From medallion to diamond, let's take a look at the story of the Renault Logo.Renault was founded in 1898 by the three brothers Louis, Marcel and Fernand Renault. The company was initially called Renault-Frères and the first logo in 1900 featured the brother’s initials, with two entwined Rs in an Art Nouveau medallion.Used primarily on internal documents, this emblem was not used on brand vehicles, which instead featured the initials LR carved onto the wheel hubs, and the words “Renault-Frères” stamped on the running boards.In 1906, the medallion was replaced by an image of the Renault AK that won the first French Grand Prix, shown inside a gear wheel.In 1910, after becoming the sole manager of the company, Louis Renault changed the name from Renault-Frères to Société des Automobiles Renault (Society of Renault Cars) in 1910. The company name was changed again in 1922 to Société Anonyme des Usines Renault (Limited Company Renault Plants).In 1923, Renault decided for the first time to place a front-end logo on its vehicles to make them more easily identifiable. It adopted a round grille with the name of Renault in the centre. The logo was both aesthetic and functional – also acting as a shroud that shielded the car’s horn.The first instance of the diamond-shaped logo appeared in 1924 – with angles adapted to suit the lines of the car’s dihedral-shaped hoods. The new logo was introduced by the top-of-the-range 40 CV 'Type NM' sedan. This geometrical symbol was definitively adopted in 1925. In the first instance, the diamond was used exclusively on luxury sports vehicles identified by the name Stella from 1929.Over the 1930s, the identity evolved gradually and was progressively adopted across the company. During this period, the company also gained a famous brand signature: Renault, l’Automobile de France (Renault, The Automobile of France).In 1945, Renault became fully owned by the French State, and with it, rebranded to Régie Nationale des Usines Renault. The name Renault was used as the commercial brand. The brand signature evolved to become: Plus que jamais, Renault, l’Automobile de France (More than ever, Renault, the Automobile of France).In 1972, Renault decided to refine its diamond logo – the Renault name was dropped – allowing the wider, more symmetric, and intricate logo design to stand by itself. Designed by visual artist Victor Vasarely, the “new” Renault diamond was first featured on the Renault 5.In 2000, the brand adopted the brand signature Créateur d’Automobiles (Creator of Automobiles) and updated its visual identity, placing the diamond symbol inside a yellow square to deliver a more three-dimensional look in 2004. Three years later, the international signature became Renault - Drive the Change, heralding the company’s direction towards sustainable technology and the arrival of the electric vehicle range.Renault’s renewed aspirations of combining technological innovation with products that appeal to the lifestyle of their customers brought about another revamp of their logo design - featuring a stronger larger more vertical diamond logo, which takes up a fundamental and dominant position on the grille for stronger visual identity.Closer to home, Renault current line-up consists of the fashionable Captur, family-friendly Koleos. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Renault Print Related News Global NCAP Warns Against Misrepresentation of Euro NCAP Results Auto News Hans | February 19, 2016 Car manufacturers should not misuse favourable NCAP ratings earned in one region to promote the same model sold in another region, warns Global NCAP, ... Video: There’s A Renault For Every Stage Of Your Life Auto News Kon | February 23, 2017 Our requirements evolve with time. At different stage of our lives, we develop different needs for our cars. A new ad by Renault for the European ... Renault Introduces New Generation Petrol Engine, To Be Introduced In Various Models In 2018 Auto News Gokul | December 08, 2017 Renault has introduced a new direct injection turbocharged 1.3 petrol engine. Set to be offered first in the 2018 Scenic and Grand Scenic next year ... Renault Simplifies F1 Team Name, All-New Engine In 2019 Auto News Siew Weng | December 06, 2018 Renault Sport F1 Team, while far from being the longest entrant in the Formula One world championship, has changed their team name to a simpler ... Comments
From Medallion To Diamond – The Story Of The Renault Logo Insights Arvind | December 12, 2018 09:54 am A logo is a key component of any corporate identity; arguably the first and foremost most identifiable trait of a company, even beyond the goods and services that it offers, is the sense of familiarity and quality that a logo inspires.One does not need to own a vehicle with the Three Pointed Star to know that Mercedes-Benz cars exemplify quality and astute engineering, just like you don’t need to own Nike shoes to know, that the “Swoosh” logo represents stylish and well-designed footwear. And as with any logo, they’re also representative of the times, culture, and technology of the period – and organically reflect that change from time to time.Arguably, one of the most identifiable logos to ever come from France is the diamond-shaped logo from Renault, which in its various shape and forms, has been around for around 90 years. From medallion to diamond, let's take a look at the story of the Renault Logo.Renault was founded in 1898 by the three brothers Louis, Marcel and Fernand Renault. The company was initially called Renault-Frères and the first logo in 1900 featured the brother’s initials, with two entwined Rs in an Art Nouveau medallion.Used primarily on internal documents, this emblem was not used on brand vehicles, which instead featured the initials LR carved onto the wheel hubs, and the words “Renault-Frères” stamped on the running boards.In 1906, the medallion was replaced by an image of the Renault AK that won the first French Grand Prix, shown inside a gear wheel.In 1910, after becoming the sole manager of the company, Louis Renault changed the name from Renault-Frères to Société des Automobiles Renault (Society of Renault Cars) in 1910. The company name was changed again in 1922 to Société Anonyme des Usines Renault (Limited Company Renault Plants).In 1923, Renault decided for the first time to place a front-end logo on its vehicles to make them more easily identifiable. It adopted a round grille with the name of Renault in the centre. The logo was both aesthetic and functional – also acting as a shroud that shielded the car’s horn.The first instance of the diamond-shaped logo appeared in 1924 – with angles adapted to suit the lines of the car’s dihedral-shaped hoods. The new logo was introduced by the top-of-the-range 40 CV 'Type NM' sedan. This geometrical symbol was definitively adopted in 1925. In the first instance, the diamond was used exclusively on luxury sports vehicles identified by the name Stella from 1929.Over the 1930s, the identity evolved gradually and was progressively adopted across the company. During this period, the company also gained a famous brand signature: Renault, l’Automobile de France (Renault, The Automobile of France).In 1945, Renault became fully owned by the French State, and with it, rebranded to Régie Nationale des Usines Renault. The name Renault was used as the commercial brand. The brand signature evolved to become: Plus que jamais, Renault, l’Automobile de France (More than ever, Renault, the Automobile of France).In 1972, Renault decided to refine its diamond logo – the Renault name was dropped – allowing the wider, more symmetric, and intricate logo design to stand by itself. Designed by visual artist Victor Vasarely, the “new” Renault diamond was first featured on the Renault 5.In 2000, the brand adopted the brand signature Créateur d’Automobiles (Creator of Automobiles) and updated its visual identity, placing the diamond symbol inside a yellow square to deliver a more three-dimensional look in 2004. Three years later, the international signature became Renault - Drive the Change, heralding the company’s direction towards sustainable technology and the arrival of the electric vehicle range.Renault’s renewed aspirations of combining technological innovation with products that appeal to the lifestyle of their customers brought about another revamp of their logo design - featuring a stronger larger more vertical diamond logo, which takes up a fundamental and dominant position on the grille for stronger visual identity.Closer to home, Renault current line-up consists of the fashionable Captur, family-friendly Koleos. ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags Renault
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
Global NCAP Warns Against Misrepresentation of Euro NCAP Results Auto News Hans | February 19, 2016 Car manufacturers should not misuse favourable NCAP ratings earned in one region to promote the same model sold in another region, warns Global NCAP, ...
Video: There’s A Renault For Every Stage Of Your Life Auto News Kon | February 23, 2017 Our requirements evolve with time. At different stage of our lives, we develop different needs for our cars. A new ad by Renault for the European ...
Renault Introduces New Generation Petrol Engine, To Be Introduced In Various Models In 2018 Auto News Gokul | December 08, 2017 Renault has introduced a new direct injection turbocharged 1.3 petrol engine. Set to be offered first in the 2018 Scenic and Grand Scenic next year ...
Renault Simplifies F1 Team Name, All-New Engine In 2019 Auto News Siew Weng | December 06, 2018 Renault Sport F1 Team, while far from being the longest entrant in the Formula One world championship, has changed their team name to a simpler ...