Honda Achieves its Best Sales Record in the Asia & Oceania Region in 2017 - 707,951 Units Sold

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Honda Achieves its Best Sales Record in the Asia & Oceania Region in 2017 - 707,951 Units Sold

Asian Honda Motor Co., Ltd., the regional headquarters for Honda vehicles in the Asia & Oceania (A&O) region have recorded its best-ever automobile sales record in 2017, with total sales in the A&O region of 793,636 units.

The figure represents a 12% increase from 2016 sales volume of 707,951 units. Honda A&O has also set all-time annual sales records in five countries - Malaysia, Philippines, Vietnam, Taiwan, and Pakistan.

The main contributor to A&O sales was the Indonesian market, with approximately 180,971 units sold, accounting for 23% of Honda’s overall 2017 A&O sales.

Indonesia is followed closely by India and Thailand with 179,451 units and 127,768 units respectively last year. Representing a growth in sales of 9% in India and 19% for the Thai market.

The Malaysian market sales was a record 109,511 units, the first time ever that Honda achieved sales of more than 100,000 units in the country. Marking an overall sales increase of 19%, up from 91,830 units recorded in 2016. 

Another market which performed well in 2017 was Pakistan, which recorded sales of 47,424 units, a 49% increase from the previous year. The Honda Civic sedan proved the most popular model, achieving an 88% increase over the previous year.

No.

Country

2017

2016

Growth

1

Indonesia

180,971

   190,229

-5%

2

India

  179,451

  165,337

9%

3

Thailand

127,768

  107,342

19%

4

Malaysia*

  109,511

    91,830

19%

5

Pakistan*

    47,424

    31,780

49%

6

Australia

    46,783

    40,838

15%

7

Taiwan

    33,978

    27,241

25%

8

Philippines

   31,758

    23,199

37%

9

Vietnam

   12,358

    11,227

10%

10

Korea

    10,308

     6,644

55%

11

Singapore

      7,164

     7,067

1%

12

New Zealand

      4,631

      3,954

17%

13

Others

      1,531

      1,263

21%

 

Grand total

 793,636

  707,951

12%

Honda also recorded its highest all-time sales results in Taiwan, the Philippines, and Vietnam, with 33,978 units, 31,758 units, and 12,358 units respectively.

In terms of model-specific sales figures - the Honda City made the greatest contribution to 2017 A&O regional sales, with 169,124 units sold. Global models such as the HR-V and Jazz were also very well received across the region, with strong sales of 102,182 and 99,534 units respectively.

No.

Model

2017

2016

Growth

1

City

169,124

159,803

6%

2

HR-V

102,182

104,183

-2%

3

Jazz/Fit

99,534

110,077

-9%

4

Civic (Sedan,
Hatchback, Type R)

89,850

59,313

51%

5

BR-V

71,924

60,466

19%

6

Brio

65,325

51,704

26%

7

CR-V

62,987

43,947

43%

8

Mobilio

39,376

50,579

-22%

9

WR-V

37,031

0

0%

10

Amaze

31,236

42,147

-26%

In terms of the growth ratio from the preceding year, the all-new Civic recorded the highest jump in sales in the region with impressive growth of 51%, followed by the all-new CR-V, which achieved an increase of 43%.

Honda plans to sustain its sales performance within Asia & Oceania region with attractive, high-quality products to maintain its momentum into 2018.

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Arvind

Arvind

Arvind describes a car in the same way he would describe a woman; this is not very healthy. Unlike the eternal sunshine of a spotless mind, soulful naturally-aspirated soundtracks and trigger quick (self-applied) gearshifts are all that fill the darkest recesses of his mind. Arvind is still trying to understand women...


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