Honda’s CEO Takahiro Hachigo, during his speech at the Frankfurt Motorshow a couple of days ago made a big announcement – that electrified technology will be featured in every new Honda car model launched in Europe by the year 2025.
Hachigo-san made the commitment as he unveiled Honda’s new electric vehicle, the Urban EV Concept, which is set to become a reality within the next two years.
At a global level, Honda said that it aims to have electrified technology in two thirds of its new car sales by 2030.
For the European market however, the target year is 2025 as interest is said to be particularly strong.
“Here in Europe, we see this move towards electrification gathering pace at an even higher rate than elsewhere,” Hachigo-san commented, adding that Europe was therefore particularly appropriate for the global premiere of the “next step” in Honda’s ‘Electric Vision’ strategy.
The announcement was followed by the unveiling of the CR-V Hybrid Prototype, which will be the first hybrid Honda SUV to be sold in Europe beginning next year.