After a stellar year in 2016, Honda Automobile Thailand has once again galvanised its position as the number one carmaker in the passenger car market with a total of 107,342 units being sold between January and December 2016.
Honda’s market share rose to 32.7% from 31.5% in 2015 making the company the undisputed leader in Thailand for 2015 and 2016.
Total passenger car sales in Thailand in 2016 were 328,053 units which are 7.9% lower than the total sales in 2015 of 356,065 units. Overall automobile market sales (including commercial and passenger cars) in Thailand in 2016 were 768,788 units, a 3.9% decline from 2015 with sales in that year of 799,632 units.
Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, “In 2016, Thailand’s automotive industry faced another challenging year due to slowdown in the domestic economy. However, Honda’s market share grew and we have been ranked no. 1 in the passenger car market for two years in a row. This represents another significant success for Honda and derives from customer trust and strong feedback about products that we launched last year such as Honda BR-V, Honda Civic, Honda Accord and Honda Accord Hybrid.”
The sales performance of Honda in Thailand is also echoed in the Malaysian market as well.
In 2016, Honda Malaysia sold 91,830 vehicles, a 3.3 percent decline from 2015’s 94,902 units – nonetheless, securing its position as the number 1 non-national carmaker two years in a row, edging out even Proton and rivals Toyota. Honda commanded a 15.8 percent overall market share in 2016.