Honda Malaysia today announced that it has recorded total sales of 109,511 units in 2017, making it the highest in the history of the company since it was established in 2003.
This is the first time Honda Malaysia has sold more than 100,000 units, making it highest sales figure that a Non-National brand has ever achieved in Malaysia.
Out of the total which saw an increase of 19% compared to the 91,830 units sold in 2016, the central region contributed the highest percentage of sales at 47%, followed by Southern region and Northern region.
Commenting on the achievement, Honda Malaysia’s managing director and CEO Toichi Ishiyama said, “At the beginning of 2017, we challenged ourselves with a sales target of 100,000 units and in March 2017, we achieved a historical milestone with the 600,000th unit (CKD) production within the span of 14 years since Honda Malaysia started in 2003.”
“At the end of 2017, based on internal data our market share was at 19%, an increase of 3.2 points from 2016. For the first time ever, we surpassed the 100,000 units sales achievement within a calendar year. We continue to maintain our No. 1 position for Non-National segment and No. 2 position in overall TIV of the automotive industry.”
That being said, the company added that it is all geared up to make 2018 another successful year with many exciting products launches the pipeline.