Isuzu Malaysia ended 2017 on a positive note with its Batu Pahat-based authorised dealer, Jumbo Arena Sdn Bhd handing over Mighty Bakery Sdn Bhd, the manufacturer of Mighty White confectionery its 100th truck.
The model delivered was the Isuzu N-Series 4-wheeler (NKR55UEEH-E), which now joins Mighty Bakery’s existing fleet of 16 other N-Series which were registered in 2017.
According to Mighty Bakery, the expansion is in line with their business expansion into new markets, to ensure on-time delivery, and also to maintain cost-effective distribution of their product range throughout the country.
The company added that Isuzu trucks became it’s preferred vehicle brand due to two factors - reliability and good fuel economy.
Isuzu Malaysia’s Chief Operating Officer of Commercial Vehicle Division, Mikio Tsukui, said that Isuzu will be a beneficial transportation partner that ensures consistent efficiencies in time and cost, in support of Mighty Bakery’s mission to provide fresh, quality food products to be enjoyed by all.
A symbolic mock key was presented to Rodney Khor, the marketing director of Mighty Bakery Sdn Bhd to commemorate the event which took place at the company’s plant in Balakong, Selangor.