Having sold 6,387 vehicles compared to the 6,321 in 2014 (66 units more), this is the second consecutive year in which the company grabbed the top spot, ahead of rivals like Hino and Mitsubishi Fuso.
Buoyed by a significant growth in demand of close to 100% for its Forward medium-duty and Giga heavy-duty and prime mover trucks, Isuzu continued its domination of the Malaysian truck market, taking a commanding 36.2% share of the market.
Speaking upon release of the 2015 market report by the Malaysian Automotive Association (MAA), CEO of Isuzu Malaysia Kenji Matsuoka attributed the weaker economic sentiment and the heightened customer-centric efforts by the company contributed towards Isuzu’s success in becoming the brand of choice.
“In recent years, we embarked on various customer-centric programmes that focused beyond the present-day requirements of customers. Whether it is to enhance the dealership network or to improve on our parts availability, every effort has been made to ensure our customers are well looked-after today and in the future,” said Matsuoka.
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