It’s Official: BMW Is Malaysia’s No.1 Choice Of Premium VehiclesAuto News
BMW Group Malaysia sold a total of 8,463 passenger vehicles throughout 2014 (MINI included), demonstrating an increase of 13.4% year-on-year against 2013 (7,974). Last year’s sales figures proved to be a record for the brand in Malaysia, even outshining the likes of Mercedes-Benz Malaysia, who even with the introduction of a new range of compact vehicles, only managed a total of 6,832 units sold, a personal record for them as well.
More specifically, these are how the numbers add up for BMW Malaysia’s passenger cars (minus BMW Motorrad motorcyles, which tallied to 583):
Leading the charge for the BMW brand itself were, as always, the F30 3 Series and the F10 5 Series, while a new appetite grew for the likes of the BMW X4, amongst other vehicles such as the 4 Series and new BMW X5.
MINI saw an eventful year for themselves as well, with the introduction of the all-new F56 MINI Cooper 3-door, and later 5-door.
Allan Harris (pictured, left), Managing Director & CEO of BMW Group Malaysia commented that, “While the BMW 3 Series and BMW 5 Series remain strong contenders in the market and are greatly appreciated by our customers, we were able to provide a wider range of models for the Malaysian premium segment with the all-new BMW X4, the New MINI as well as new BMW Motorrad models such as the BMW R nineT and BMW S 1000 R; all of which have gone on to redefine their respective segments.
“Additionally, our further investment in new locally assembled capabilities for the BMW X5, the MINI Countryman and the BMW F 800 GS and F 800 R motorcycles marked a historical milestone for BMW Group Malaysia not only in the country but also in South East Asia. This further underlines our commitment here in Malaysia.”
Globally, the BMW Group also managed to retain its title as the world’s largest premium automobile group, having delivered a total of 2,117,965 worldwide; a 7.9% growth to the previous year.