India is one of the more interesting markets within Asia. It has a high volume of buyers, but the demographics and requirements are so different from other parts of Asia that there are a few models which are usually destined for India alone (although eventually they see export to other markets).
Kia Motors is rolling out one such example, with the global debut of their SP Concept at the upcoming Auto Expo in India. This comes hand in hand with the announcement that Kia Motors is going to officially set up shop in India, an endorsement of the country's growth, both present and future.
They're planning to go hard at this Auto Expo, putting their global range of cars on display with everything from electric vehicles to plug-in hybrids, and even their high-end models like the Stinger - how many of these will actually remain on offer in India is hard to say. Hyundai Motor India has been around for over 5 years, so it's about time Kia joins the game as well.