Land Rover, The World’s Favourite 4x4, Celebrates Its 70th Anniversary

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Land Rover, The World’s Favourite 4x4, Celebrates Its 70th Anniversary

Land Rover recently marked its 70th anniversary with an event at the company’s Classic Works facility.

The first Land Rover, the Series 1, made its debut at the Amsterdam Motor Show in 1948. What began as an agricultural workhorse, the Land Rover range of models have become the preferred transport of royalty, adventurers, global humanitarian aid, sportsmen and women, and celebrities.

Prof. Dr. Ralf Speth, Jaguar Land Rover CEO, said: “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is the testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivaled capability, versatility, and luxury, giving us the perfect foundation for another 70 years of success,"

“Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.”

The year of 70th celebrations has already begun and one of the vehicles from the start of the story will star in the show. In January, Land Rover revealed plans to sympathetically renovate the world’s most historically significant unrestored model – one of three pre-production cars from the original Amsterdam launch.

Now in the hands of the experts at Land Rover Classic, it will take the stage alongside its closest modern relative – the exclusive 405 PS Defender Works V8 revealed earlier this year. Only 150 of the powerful 70th edition models will be produced and each of the specially engineered V8 derivatives will be built under the same roof, by Land Rover Classic’s team of expert engineers.

Closer to home, Jaguar Land Rover is displaying the all-new Range Rover Velar at the Bangsar Shopping Centre from now until this Sunday, 13th May 2018. 

Gallery: Land Rover, The World’s Favourite 4x4, Celebrates Its 70th Anniversary



Siew Weng

Siew Weng

Weng loves the technical bits of the automobile, and even more fascinated on the reasons the designer created the crease or fold, as well as innovative use of existing systems to execute new features. Prior to being in the content creation field, Weng was part of the product life cycle management team for a few automotive brands.


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