Lexus Flagship Centre Enriches Brand Experience Through Major Revamp

Lexus Malaysia has opened the doors to its refurbished flagship Lexus facility in Mutiara Damansara, Petaling Jaya, marking its further elevation beyond being just a premium automotive brand. Guests can now experience the exquisite Lexus luxury lifestyle in a facility that truly elevates all the five senses and more.

Through liberal use of high-tech digital innovation and technology, the new facility is able to create an unparalleled Lexus experience for every guest who visits the new outlet be it for a brand new Lexus automobile, quality after-sales care, a high-quality certified pre-owned vehicle or simply to purchase Lexus Lifestyle merchandise.

In presenting the new Lexus Mutiara Damansara, Ravindran K., President of Lexus Malaysia said that the enhancements to the facilities allowed Lexus Malaysia to redefine its core brand values and to clearly showcase them with a truly exclusive Lexus experience.

“Not by any means is the Lexus brand and its products deemed conventional. Neither then should the retail experience be. By designing innovative ways to excite and change the world, Lexus remains the visionary luxury brand that anticipates the future for people and society,” said Akio Takeyama, Deputy Chairman of Lexus Malaysia.

Part of the challenge for a luxury lifestyle brand is to remain in step with the customer and at Lexus, this challenge is amply met through its ‘omotenashi’ mantra (unique Japanese hospitality) by anticipating and fulfilling customers’ needs at every touch point.

Highlights of the new Lexus Mutiara Damansara include:

• The Lexus Centre will delight all the senses beginning with the Lexus Signature Scent of ‘Wild Earth’ greeting visitors
• Seamless and wireless sales and service experience where customers and prospects are able to receive precise, consistent and updated information via the Lexus Touch tablets
• Coffee is of the highest quality and sourced from Cafés Richard, a highly sought-after French brand synonymous with high-end Parisian cafés
• Discussion tables with high partitions for privacy
• A highly-digitalized experience with surround LCD displays, digital vehicle information consoles, real-time service status and digital reading materials available throughout the building
• A Mark Levinson audio system is installed in an acoustically tuned room for guests to experience the kind of audiophile-quality sounds they can enjoy in select Lexus vehicles
• The flagship outlet boasts a retail space offering an array of well-stocked premium quality Lexus Lifestyle Collection merchandise allowing customers to fully enjoy their lifestyle aspirations
• The new Lexus Centre features a Zen Room where guests can enjoy a few moments of tranquillity relaxing to soft music on the massage or lounge chairs while their vehicles receive expert care

The new Lexus Mutiara Damansara facility on Jalan PJU7/2 is open daily showcasing brand-new and pre-owned Lexus models as well as offering quality care for all Lexus vehicles. For more details, visit Lexus.com.my.