The US-market's Yaris line-up is now limited only to the hatchback model, and is the European-market Yaris model rather than the ASEAN-market model.
Like its Yaris Sedan predecessor, the Scion iA is positioned as an entry level car, priced at around USD 16,000.
The Scion iA is built by Mazda under contract, at its Salamanca plant in Mexico, exclusively for the North American market.
Parked next to the fabulously stylish Mazda 2 Sedan, we haphazard a guess that the Scion iA is not going to win many fans with its looks. Still, Scion says the letter 'i' in the iA's name represents "Individual. Intriguing. Easy on the customer’s income" while the 'A' is for "aggressive styling, accommodating cabin and trunk, and affordable."
Underneath the bonnet, the Scion iA retains Mazda's SkyActiv-G 1.5-litre engine, paired to either a 6-speed manual or a 6-speed automatic.