Mazda Posts Record Sales Through the First Half of 2016

The first half of 2016 has been good to Mazda Motor Corporation. They've moved a record 775,000 vehicles so far in this 2016-2017 fiscal year, which is marginally more than the record set during the first half of the last fiscal year. Sales in Europe went up by 12%, attributed to the introduction of the Mazda CX-3 and the Mazda MX-5. China also sees prominent growth by 22% to 133,000 units. The ASEAN region improves by 18%, while Australia sees a mere 4% growth- perhaps due to Mazda's already strong penetration.

The product offensive continues with the roll-out of the Mazda CX-4 in China, and the Mazda CX-9 in North America, Australia and elsewhere. Other models receive various facelifts for 2017, the highly coveted Mazda MX-5 RF is going into production, and the next generation Mazda CX-5 will be put on display at the upcoming Los Angeles Auto Show. 

Due to the shifts in currency value, the revenue of  ¥1.55 trillion was down in terms of number but up in terms of value as the Yen has strengthened against other currencies.  Mazda reported an ¥88.3 billion (€748 million) operating profit between 1 April and 30 September and net income of ¥56.1 billion (€475 million). Mazda's goal remains on track with an expected 1.55 million units for the Fiscal year ending in March of 2017, and a projected operating profit of ¥150 billion (€1.29 billion) and net income of ¥100 billion (€862 million).