The company explains that KOERU means to “exceed” or “go beyond,” and then harps on about how fitting it all is, given the brand’s new foray into the “growing crossover SUV market.”
And that’s pretty much it, with no further hint in sight.
It’s also been made clear that this KOERU concept will showcase the latest from Mazda’s KODO-Sould of Motion design language, of which we spot all the right traits in this photo.
Hard to tell what this is for the moment: it could be anything from a new CX-7, to a Mazda 3-type crossover in the style of a Volvo V40 turned V40 Cross Country, simply to fill a gap between the CX-3 and CX-5 SUVs.
Also, look at the way the roof slants in sort of a coupe-like slope: could they be hinting at a CX-5 Coupe or sorts? It does all look properly bad@$$, in any case.