New MD And CEO For Honda Malaysia – Toichi Ishyama To Succeed Katsuto Hayashi

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New MD And CEO For Honda Malaysia – Toichi Ishyama To Succeed Katsuto Hayashi

Honda Malaysia announced today that Mr. Toichi Ishiyama will be succeeding Mr. Katsuto Hayashi as its Managing Director and Chief Executive Officer.

Ishiyama is currently the President and Chief Executive Officer of Honda Atlas Cars (Pakistan). He will assume his new position in Malaysia effective 1 November 2017.

The 48-year old Ishiyama has been in Honda for 25 years, of which, more than 20 are spent in researching markets and product planning. He has served various positions in Japan, USA, Thailand, China and Pakistan.

The incumbent Hayashi has served in Malaysia for the last one and a half years, and will be returning to Honda Motor’s headquarters in Japan to assume his new position as General Manager, Overseas Operation Division (Americas), Regional Operation (North America).

Under his leadership, Honda Malaysia became one of the Honda’s most successful markets in the world, with a market share (cars only, excluding Honda motorcycles) that’s second only to Indonesia. For some months, Honda Malaysia held the highest market share for Honda’s automobile operations worldwide. The company achieved the highest local market share in history in March 2017, at 20.5 percent.

Hayashi oversaw several key product launches for Honda, including the Civic, CR-V, new Jazz and City (including hybrid variants – the first for any market outside of Japan) – all of which became market leaders in their respective segments.

We would like to Hayashi all the best in his new position in Japan, and thank him for his short but impactful tenure in Malaysia.  

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Hans

Hans

As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.

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