Perodua Appoints Dato Zainal Abidin Ahmad As New President And CEO

After serving Perodua as its President and Chief Executive Officer for nine years, Datuk Dr Aminar Rashid Salleh will retire.

Replacing Datuk Dr Aminar is Dato Zainal Abidin Ahmad, who was previously the Vice President of Perodua Auto Corporation Sdn Bhd.

Datuk Dr Aminar’s tenure will end on December 31^st, and Dato Zainal will take over from January 1^st 2019.

To the uninitialized, Perodua Auto Corporation is the manufacturing arm of Perodua, which includes Perodua Manufacting Sdn Bhd (PMSB), Perodua Global Manufacturing Sdn Bhd (PGMSB), Perodua Engine Manufacturing Sdn Bhd (PEMSB), and Akashi Kikai Sdn Bkd. Akashi Kikai Sdn Bhd is responsible for producing transmissions for Perodua models.

Under Datuk Dr Aminar’s leadership, Perodua increased its market share from 31.2% in 2010 to over 37% as of year-to-date 2018.

Perodua Chairman Tan Sri Asmat Kamludin said, “The Perodua Board of Directors wishes to thank Datuk (Dr) Aminar for his contributions to Perodua and to the Malaysian automotive industry as a whole.”

“To this end, the Perodua Board of Directors looks to Dato’ Zainal to lead the charge as he has the capability in managing Perodua as well as its vendors, suppliers and dealers to become regional players. Taking Perodua regional requires someone that can not only lead but who can also effectively engage the government and together navigate the ever-challenging automotive industry. Dato’ Zainal has also proven his ability to work well with all shareholders, including Daihatsu Motor Company of Japan in bringing new technology to Perodua and encouraging investment within the country,” he added.