Perodua Hits 40% Market Share Again, Thanks To New Myvi

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Perodua Hits 40% Market Share Again, Thanks To New Myvi

This is the second time in recent memory that national automaker Perodua has achieved a 40% monthly market share.

Back in August 2016, Perodua managed to achieve 40.5% monthly market share, all thanks to the delivery of the then-new Perodua Bezza sedan. That month, Perodua sold 21,251 units against the industry registering 52,312 units of new vehicles.

For January 2018, Perodua is expecting to achieve this 40% monthly market share success again, registering a sales of 17,693 units over an estimated January's total industry volume (TIV) of 43,930 units.

 “While we defer to the Malaysian Automotive Association (MAA)’s numbers, we are cautiously optimistic that for January 2018, our monthly market share is the highest ever in our history.

“This was spurred by deliveries of the new Myvi (9,209 units), as well as continued strong demand for our other models,” said Perodua President and CEO Datuk (Dr) Aminar Rashid Salleh.

During this event with the media and business partners, Perodua also took the opportunity to deliver the 18,000th new Myvi to its owner, Mr. Wong Wai Cheng who hails from Negeri Sembilan. Mr Wong chose a Myvi 1.5 Advance in Lava Red.

Datuk (Dr) Aminar reiterated that the demand for the 1.5-litre models have been overwhelming, which accounts roughly 85% of the total new Myvi bookings. He stressed that the production team at the Rawang plant have been working overtime to meet the demand and the waiting period is expected to stabilized within two to three months’ time.     

Datuk (Dr) Aminar also said that Perodua is looking to purchase more than RM5 billion in components and parts this year from mainly local vendors. This will further contribute towards the growth of the Malaysian economy. All Perodua models have over 90% local content.

Close to 20,000 units of the new Myvi have been delivered to date since its launch in November. Perodua is targeting 209,000 units of total sales for 2018.   

Siew Weng

Siew Weng

Weng loves the technical bits of the automobile, and even more fascinated on the reasons the designer created the crease or fold, as well as innovative use of existing systems to execute new features. Prior to being in the content creation field, Weng was part of the product life cycle management team for a few automotive brands.



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