Proton began the first month of the year on a strong note with 8,506 new registrations, representing a 20.2% increase over the same period last year.
This also marks Proton’s most successful January sales in 4 years. Market share was another key area of growth as the company’s position increased by 4.9% to 19.5%, compared to the same period last year.
Despite the short month due to the Chinese New Year holidays, the company performed well within expectations as it continued to hold its No. 2 position.
The Saga continues to be the mainstay representing nearly half of total sales with 3,871 units sold. This represents a 72% increase over the same period last year.
The Persona, Iriz, and Exora also performed well in comparison with January 2019. The Persona in particular nearly doubled in sales with 2,109 units delivered to customers.
This represents an 84% increase in comparison with the corresponding period. At the same time, the Iriz grew nearly five-fold, with 785 units finding their way to new customers. This is an increase of 465%.
Last but not least, the Proton X70 continues to hold station as the segment leader with a total of 1,367 units being registered.
With the locally assembled 2020 version all set to be launched next week, we can anticipate Proton’s sales figures to grow even more within the coming months.
On another note, we will also be taking the 2020 X70 this week on a test drive session to experience all the new features. We're especially excited about the new seven-speed dual-clutch transmission, so stay tuned for our review which will be coming soon.