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Science Meets Art - Watch This Impressive Holographic Ballet Dance Launch Of The BMW 7 Series In Moscow

Hans October 6, 2016 12:04

Produced by USA’s Sila Sveta, which have made quite a big name for themselves in pulling off some of the most impressive automotive themed holographic projections, and featuring renowned ballet dancer from Russia, Denis Medvedev, the launch of the BMW 7 Series in Russia was the first of its kind to combine ballet dancing with holographic visuals.

The launch was held at the Stanislavsky Electrotheatre in Moscow late last year, but the video was only uploaded on Sila Sveta Youtube channel this year.

The company was also behind the Mercedes-Benz S-Class’s launch in Russia, but as you can see from the video below, it was a rather static affair. BMW Russia’s decision to use a male ballet dancer dynamically conveyed BMW’s ideals of strength (carbon core), agility, and grace.

About Hans

As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.


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