The Road to the 2020 World Car Awards was just concluded a couple of days ago, with the declaration of the MAZDA 3 as the winner of the 2020 World Car Design of the Year Award, which beat the Porsche Taycan and the Peugeot 208 to take the honour.
A design panel consisting of seven highly respected world design experts was asked to first review each candidate, and then establish a short-list of recommendations for the jurors.
The design experts were Anne Asensio (France - Vice-President, Design - Dassault Systemes), Gernot Bracht (Germany - Pforzheim Design School), Ian Callum (United Kingdom – Director of Design, CALLUM), Patrick le Quément (France - Designer and President of the Strategy Committee - The Sustainable Design School), Tom Matano (USA - School of Industrial Design at Academy of Art University in San Francisco), Gordon Murray (U.K. - Gordon Murray Design) and Shiro Nakamura (Japan - CEO, Shiro Nakamura Design Associates Inc.).
The Mazda 3 was also one of the finalists alongside the CX30, in the overall World Car of the Year 2020 Award category, which was won by the Kia Telluride SUV.
The vehicles were selected and voted on by an international jury panel comprising 86 prominent automotive journalists from 24 countries around the world.
Each juror was appointed by the World Car Steering Committee on the basis of his or her expertise, experience, credibility, and influence. The international accounting firm KPMG tabulated the jurors’ ballots.
“Before accepting this prize, Mazda Motor Corporation would like to express our sympathy for all of those affected by the novel coronavirus,” said Akira Marumoto, Representative Director, President and CEO, Mazda Motor Corporation.
“We are truly honored to be able to receive the World Car Design of the Year award in this special year marking the 100th anniversary of Mazda’s foundation. We will continue providing our customers with unique products, designs, technologies and experiences" added Marumoto.