Toyo Tires Snaps Up Prince of Drift As Brand Ambassador

Auto News

Toyo Tires Snaps Up Prince of Drift As Brand Ambassador

Toyo Tyres Malaysia appoints Tengku Djan Ley as ambassador.


It seems that all the top brands want a piece of Malaysia's 'Prince of Drift', Tengku Djan Ley, with Toyo being the latest brand to appoint him as their ambassador.

According to Toyo Tyre Sales and Marketing Malaysia, its partnership with Tengku Djan is a key activity for the company as it strengthens its presence and visibility in Malaysia and is expected to play a vital role in its marketing activities.

Tengku Djan Ley and Toyo Tires Malaysia

"We are excited to welcome Tengku Djan as Toyo Tires Brand Ambassador," said Masaomi Kono, Vice President of Toyo Tyre Sales & Marketing Malaysia. "His motorsport success and his technical knowledge definitely complement the Toyo Tires spirit & outlook, and we look forward to having a fruitful partnership in the months to come."

"I am grateful and delighted by the support given by Toyo Tires in selecting me as Brand Ambassador," says Tengku Djan. "I am familiar with the company's capability in creating tyres that perform well on the track, which also translates to the tyres the company produces for consumers on the road. I am certainly eager to work closely with Toyo Tires throughout the year, not just during the racing season, but off it as well since I think the motoring public should learn more about the company's product offerings that cover almost every motoring needs."

Tengku Djan ley and Toyo Tires MalaysiaPic credit: MCCLUBZ

With Tengku Djan looking to go racing again in 2021, including the Toyota Gazoo Racing Festival and GT World Challenge Asia, Toyo Tires will be providing him with full support throughout his 2021 racing season. 

Also, Toyo Tires will collaborate with Tengku Djan on several projects that will exclusively feature the 'Prince of Drift' on Toyo Tires' social media channels where fans can take part and be involved.

Toyo Tires Malaysia Facebook

This is just one of the many activities planned for 2021, so to follow the latest news and activities, follow the Toyo Tires Malaysia Facebook page and on Instagram, and register for the Toyo Tires Fan Club.

As mentioned before, the selection of Tengku Djan is in line with Toyo's reputation as a manufacturer of highly-rated performance tires as Malaysia's Prince of Drift is a well-known figure in the Malaysian motorsport and motoring scene.

Tengku Djan has been involved in motorsport for several decades with success in both local and international events such as the Sepang 1000 KM race, the D1 Grand Prix "All-Star" World Championship, Formula Drift Asia, and the Toyota Gazoo Racing Festival, of which Toyo Tires is the Gold sponsor. 

"Tengku Djan is a perfect fit for Toyo Tires, which prides itself on being a global brand that offers performance, durability and safety for its users, and it is expected that he would be able to attract a new segment of users as a brand ambassador", said the brand.



Adam Aubrey

Adam Aubrey

Content Producer

Wants to live the simple life, especially when it comes to cars and bikes. That's what tech is for he reckons, to make motoring simpler


Related News


Comments