Toyota Motor Corporation (Toyota) has announced today that it has reached a major milestone in annual sales of vehicles with electrified powertrains in 2017 with over 1.5-million sold worldwide.
The figure was an increase of eight percent over the prior record set in 2016, marking back-to-back years of growth and accomplishing one of Toyota's Environmental Challenge 2050 landmark targets: selling more than 1.5-million electrified vehicles in a single year.
The milestone was achieved three-years in advance of the original target which was set for 2020.
Shigeki Terashi, executive vice president, Toyota Motor Corporation adds, "In just over 20 years, we have seen electrified new vehicle sales increase from under 500 sales to more than 1.5 million sales. This is a testament from our customers to the quality, durability, and reliability of our electrified powertrains, and, thanks to them, has led us to establish a solid and sustainable foundation for mass producing a more diverse portfolio of electrified vehicles across our range moving forward."
Since the introduction of its first commercially available electrified powertrain in the Toyota Prius in Japan back in 1997, Toyota has since gone on to launch the first mass-produced Fuel Cell Electric Vehicle, the Mirai, in 2014, the fourth generation of the Prius in 2016, and the second-generation Prius Plug-In Electric Vehicle in 2017.
In the future, Toyota efforts will be concentrated on the mass production of battery electric vehicles from 2020, starting in China and India, followed by Japan, the United States, and Europe. In addition, Toyota also plans to expand on sales in hybrid electric vehicles in emerging markets.
In line with Toyota's 'Environmental Challenge 2050' – the company aims to achieve annual electrified vehicle sales of 5.5 million units by 2030, as announced in December 2017.
To achieve its goal, Toyota has announced plans to launch 10 Battery Electric Vehicles models available worldwide by the early 2020s. From 2025 onwards, the company aims to have an electrified version available for all vehicle models across its global line-up.