For the 11th year running, Toyota again emerged as the leader of the ‘Best Japan Brands’.
The valuation by Interbrand Japan, the country’s largest branding company, uses a unique brand valuation method to convert a brand value into monetary value and ranked them accordingly.
Honda was ranked second, with Nissan trailing in third and round off the top 10 is Subaru, which thus makes for four automotive brands among the top 10 brands of Japan’s Best Global Brand 2019.
Other automakers that are ranked in the listing of global brands include Suzuki (16th), Mazda (19th), and Isuzu (36th).
Best Japan Brands 2019 uses the same valuation method used in the global brand value ranking ‘Best Global Brands’ announced by Interbrand since 2000, and uses global standards to compare the brand value of leading global brands with Japanese brands.
Toyota was also ranked as the top automobile company for the fifth consecutive year by Fortune Magazine in its "World's Most Admired Companies" 2019 annual ranking.
Closer to home, Toyota bagged gold medals in the annual Carlist.my People's Choice Awards 2018 in categories of Premium SUV (Toyota Harrier), Mid-Range MPV (Toyota Innova), and Premium MPV (Toyota Vellfire). The People's Choice Awards is a recognition from the public, who cast their votes through an audited online voting system.