Toyota Wins Fortune Magazine Award … For The Fifth Time

Toyota has been ranked as the top motor vehicle company for the fifth consecutive year by Fortune Magazine in its “World’s Most Admired Companies 2019” annual ranking. The magazine also recognized Toyota as No. 30 among the Top 50 “All-Star” companies surveyed.

Fortune’s annual list is widely acknowledged as a conclusive report card on corporate reputation and is based on company surveys and industry peer ratings from senior executives, directors, and industry analysts.

For each company, the survey measures nine attributes considered critical to a company’s global success: quality of products and services, social and environmental responsibility, global competitiveness, and value as an investment.

To make it into Fortune’s list, companies have to generate annual revenues of USD 10 billion or more, which is then narrowed down to the 15 largest in each industry and 10 largest in each U.S. industry - surveying a total of 680 companies in 30 countries.

The list is further narrowed down by a panel of 3,750 executives, directors, and securities analysts to select the 10 companies they admired most. They choose from a list made up of the companies that ranked in the top 25 percent in last year’s surveys, plus those that finished in the top 20 percent of their industry.

Participants were then asked to rate companies in their own industry on nine criteria: Innovation, People Management, Use of Corporate Assets, Social Responsibility, Quality of Management, Financial Soundness, Long-Term Investment Value, Quality of Products/Services, and Global Competitiveness.

BMW finished a close second, behind Toyota in the 2019 “World’s Most Admired Companies” list, but pipped Toyota by one spot, to place 29th, in Fortune’s Top 50 “All-Star” companies of 2019.