Unique 3D Art Experience at Renault ‘Capture Life in 3D’ roadshowsAuto News
In an effort to showcase the Renault Captur crossover, TC Euro Cars (TCEC), the authorised distributor of Renault vehicles in Malaysia is bringing a unique and interactive ‘Capture Life in 3D’ experience to the public in a series of ongoing roadshows nationwide.
The Renault ‘Capture Life in 3D’ roadshows will be held at the following dates and venues:
- 13 – 15 May 2016: Sutera Mall, Johor Bahru, Johor
- 19 – 22 May 2016: Gurney Paragon, Georgetown, Penang
- 23 – 26 June 2016: Sunway Pyramid Shopping Mall, Bandar Sunway, Selangor
Taking centre stage will be a large eight-foot tall 3D art installation featuring the Renault Captur in three different engaging ‘Capture Life in 3D’ scenarios. These backdrops are designed to reflect key attributes of the crossover.
Conceived by 38-year-old self-taught artist Chekri Mansor, the ‘Capture Life in 3D’ art was developed using airbrush and normal brush techniques to create richer details that enhance the 3D effect. For a quick preview and behind-the-scenes look, check out the video below:
“Art offers infinite possibilities for bringing concepts to life and this ‘Capture Life in 3D’ art installation aims to create an emotional connection to the Renault Captur amongst more Malaysians. Through this showcase, we hope to stimulate conversations about how the Captur, with its attractive design, ingenious functionality and outstanding efficiency, complements its disposition for discovery to give customers a positive outlook on whatever comes their way,” said Kuan Kim Luen, CEO of TC Euro Cars Sdn Bhd
Visitors to the Renault ‘Capture Life in 3D’ roadshows will not only get to interact with the large 3D art wall, but also take part in a photo contest to win exclusive prizes and merchandise. To participate, attendees are encouraged to pose creatively in line with the theme of the 3D art presented. They then need to post the photo with a creative caption and the hashtag #CaptureLifeIn3D on the Renault Malaysia Facebook page (www.facebook.com/RenaultMalaysia). Ten prizes will be given for each roadshow location.
TCEC is also offering on-the-spot test drives for interested buyers of the Renault Captur at the roadshows and special merchandise for each completed test drive.
The Renault Captur is currently being sold at RM120,669.63 (OTR with insurance).
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