Following the introduction of the special edition ‘Join’ range, Volkswagen Passenger Cars Malaysia (VPCM) launched their customer loyalty program called Volkswagen Cares.
Volkswagen Cares is a smartphone application that comes with a list of features related to both sales and after sales. Users can view the latest service offers, owner rewards, event dates, as well as educational videos.
Non-owners are also encouraged to download the mobile app to be informed on the latest sales offers, video content, plus booking of a test drive.
VPCM has also reached out to current Volkswagen car owners with the introduction of the Volkswagen Care Plus (VCP). Aimed at owners of vehicles five-years and older, VCP member privileges include three 20% service discount vouchers, a two-year extension of roadside assistance, on-site battery support, and a RM100 merchandise voucher. A one-time fee of RM138 is the standard price, but in conjunction with the Volkswagen Fest happening at Setia Alam, VPCM is offering free membership to the first 200 customers who register.
Speaking at the launch, Erik Winter, MD of VPCM says that Volkswagen Cares is more than just a loyalty program. “Volkswagen Cares applies on all levels, be it to our colleagues, dealer partners, and our other stakeholders. And more importantly, it is about how we interact, engage, and serve our customers better.”
“Volkswagen is better experienced than explained, and this mobile app was conceptualized with this thought in mind. This mobile app not only makes our services more accessible to our customers, but also a way for us to appreciate and connect with our loyal customers.”