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Home News Auto News Volkswagen’s Brand Value Slipped 9 Percent Volkswagen’s Brand Value Slipped 9 Percent Auto News Hans | October 06, 2015 12:55 pm The Volkswagen brand lost nearly USD1.2 billion in brand value as a direct result of the diesel engine emissions scandal, says Interbrand’s 2015 Best Global Brands report.Volkswagen, which ranked 35th overall and fifth in the automotive category - behind Honda but ahead of Ford – had its brand valued by Interbrand at USD12.545 billion, 9 percent less than last year.Following the company’s widely publicised fallout with the government regulators in USA and Europe over the installation of an illegal software in its Type EA189 four cylinder engines that are able to selectively turn off the exhaust emissions control function, Interbrand conducted a separate review for Volkswagen in September.Volkswagen is also the only automotive brand on Interbrand's 100 brands (15 of them automotive) list to see a reduction in its brand value.Related links:Toyota Is World’s Most Valuable Automotive Brand, BMW Leads Premium LeagueVolkswagen AG Announces Action Plan To Resolve 'Dieselgate' ScandalMartin Winterkorn Is Back At VW! Sort Of… ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags volkswagen Print Related News More Than Just A Service Centre - First VW Technical Centre Opens Auto News Hans | June 30, 2015 Since November last year, Volkswagen Group Malaysia have been embarking on several initiatives to improve its customer satisfaction - starting with ... Volkswagen Shows Off 272PS 3-cylinder Engine with Electric Turbocharging Auto News Daniel Wong | June 27, 2015 Last week Audi showed to the world a 600PS TT concept car with an electric turbocharger, dropping hints that the technology onboard is close to ... Volkswagen Budget Car Family Confirmed For 2018 Launch Auto News Gerard | June 29, 2015 The Volkswagen Group plans to launch a new family of budget cars in 2018 which will cost between 8,000 to 11,000 euros (RM33,785 to RM46,455).This ... Volkswagen Malaysia Expands Its IBT Certified Sales Network Auto News Gerard | August 28, 2015 Volkswagen Malaysia announced that 58 of its sales consultants were recently awarded with the International Basic Training (IBT) certification. The ... Comments
Volkswagen’s Brand Value Slipped 9 Percent Auto News Hans | October 06, 2015 12:55 pm The Volkswagen brand lost nearly USD1.2 billion in brand value as a direct result of the diesel engine emissions scandal, says Interbrand’s 2015 Best Global Brands report.Volkswagen, which ranked 35th overall and fifth in the automotive category - behind Honda but ahead of Ford – had its brand valued by Interbrand at USD12.545 billion, 9 percent less than last year.Following the company’s widely publicised fallout with the government regulators in USA and Europe over the installation of an illegal software in its Type EA189 four cylinder engines that are able to selectively turn off the exhaust emissions control function, Interbrand conducted a separate review for Volkswagen in September.Volkswagen is also the only automotive brand on Interbrand's 100 brands (15 of them automotive) list to see a reduction in its brand value.Related links:Toyota Is World’s Most Valuable Automotive Brand, BMW Leads Premium LeagueVolkswagen AG Announces Action Plan To Resolve 'Dieselgate' ScandalMartin Winterkorn Is Back At VW! Sort Of… ✕ Let's Connect on Whatsapp We protect your personal information in compliance with the PDPA I agree with Carlist.my Terms of Use and Privacy Policy. I agree to receive personalised communication from Carlist.my and its car sellers, business affiliates and partners. Check out the best car deals in town! Prev Next Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price. Related Tags volkswagen
Special offer - call now! days hours Avg. mkt. Why no price is listed? Sometime dealer wants you to contact for the best price. I Why no price is listed? Sometime dealer wants you to contact for the best price.
More Than Just A Service Centre - First VW Technical Centre Opens Auto News Hans | June 30, 2015 Since November last year, Volkswagen Group Malaysia have been embarking on several initiatives to improve its customer satisfaction - starting with ...
Volkswagen Shows Off 272PS 3-cylinder Engine with Electric Turbocharging Auto News Daniel Wong | June 27, 2015 Last week Audi showed to the world a 600PS TT concept car with an electric turbocharger, dropping hints that the technology onboard is close to ...
Volkswagen Budget Car Family Confirmed For 2018 Launch Auto News Gerard | June 29, 2015 The Volkswagen Group plans to launch a new family of budget cars in 2018 which will cost between 8,000 to 11,000 euros (RM33,785 to RM46,455).This ...
Volkswagen Malaysia Expands Its IBT Certified Sales Network Auto News Gerard | August 28, 2015 Volkswagen Malaysia announced that 58 of its sales consultants were recently awarded with the International Basic Training (IBT) certification. The ...