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Volvo Cars Acquires 100% Of Polestar: More Hot Swedes To Come?

NEWS
Chris Aaron July 15, 2015 10:45

Previously sharing a cooperative agreement to only produce Polestar versions of Volvo vehicles, Volvo Car has just announced that it has fully acquired the tuning company responsible for some of the meanest and quickest vehicles of the Swedish marque.

The Swedish carmaker has also confirmed that from here on out, all its high-performance models will be known as Polestar models, effectively challenging the likes of BMW’s M Division models, and Mercedes-Benz’s AMG range.

In future, Polestar will be looking to utilise Volvo’s twin-engine electrification technology for its next-generation of performance vehicles.

Currently, Volvo only offers two Polestar models, in the form of their V60 Polestar estate, and the S 60 Polestar sedan. However, Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling.

“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.

No financial details of the deal have been disclosed. Existing Polestar Performance employees will become Volvo employees.

The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl.

About Chris Aaron

Chris finds equal pleasures in reviewing fast cars as much as the everyday workhorses. He maintains a passion for European makes, Formula 1, playing the electric guitar and spending endless hours on the PlayStation; first-person shooters and the Gran Turismo franchise remain favourites. He also finds it strange to have written this in the third person.

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