Volvo Chief Håkan Samuelsson Wins Award From German Magazine

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Volvo Chief Håkan Samuelsson Wins Award From German Magazine

The Golden Steering Wheel is one of those non traditional automotive awards- but one that's just as coveted by members of the automotive community. It's presented by the Bild Group, known mostly for their AutoBild magazine. This year, the award goes to Håkan Samuelsson- the president and chief executive of Volvo Cars. Since he took helm of the company back in 2012, it has seen record sales and profits for many years in a row- not least in part due to their excellent model lineup.

The award was presented to him on account of him being the best performing manager in the car industry this year. It was also swayed largely in part due to Volvo's move towards electrification and the launch of the Polestar performance arm. Samuelsson is credited for maintaining profitability and improving sales greatly following the takeover by Geely Holding in 2010. 

The future is bright for Volvo Cars, with Samuelsson guiding it over the next few years. Even if he is to be replaced, the plans he has put in place are ambitious and necessary- from 2019 every Volvo model will have an electric motor (whether in hybrid or pure electric vehicle form), and Polestar itself is receiving a EUR 640 million (RM 3.12 billion) investment to get it off the ground. 



Aswan

Aswan

Places more value in how fun a car is to drive than outright performance or luxury. He laments the direction that automotive development is headed in, but grudgingly accepts the logic behind it. Can be commonly found trying to fix yet another problem on his rusty project car.


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