Watch This Brilliant Honda “Paper” Commercial

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Watch This Brilliant Honda “Paper” Commercial

Yet another fantastic TV commercial from Honda! This two-minute long TV commercial by American Honda Motor Co. will debut in the US today during the NFL games.

Shot using stop-motion techniques, the TV commercial highlights some of Honda’s greatest achievements – from two-wheelers, to marine engines, to its iconic cars, evolution of the Asimo humanoid robot, and even the HondaJet plane.

You could say that Honda makes almost anything that moves – be in on land, air, or water, whether it moves with two wheels, four wheels, wings or even a pair of legs.

Despite the animated-like appearance, the illustrations seen here are all hand drawn – roughly 3,000 of them. Those hands that appear on the commercial, those are real human hands flipping through the paper illustrations!

You can watch the making of the Honda “Paper” TV commercial below.

Below are some other amazing Honda TV commercials from the past.

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As someone who appreciates cars not just for their horsepower value but also for their cultural significance, he is interested in the art of manufacturing and selling cars just as much as driving them. Prior to swapping spread sheets for a word processor, he spent his previous life in product planning and market research.


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