It must be a very confusing time for sales and marketing staff who grew up in the golden age of bricks and mortar retail. These days quite nearly everything can be bought online – from food to gadgets and even services – and it only makes sense that eventually you could buy an entire car online.
Various companies have dabbled with the idea as they partnered up with e-commerce websites like Lazada for special promotions, but TC Euro Cars (TCEC) has gone ahead and brought an entire Renault E-Store to Malaysian consumers.
Yes, this would make them the first in Malaysia – and consumers have a choice of either buying a car or subscribing to a car on the Renault Malaysia website. Renault Malaysia knows that the process of buying a car can be a tedious one, from arranging test drives to physically having to be there for various processes – and they’re doing away with all of it with this website.
It’s an entire end-to-end solution, as customers can select the Renault model and colour of their choice, make the booking fee payment, submit necessary documents, submit trade-in valuation details, provide bank loan preferences, view the status of their new vehicle, and even indicate preference of vehicle collection from either a Renault Showroom or delivered to the location of their choice (for an additional fee) – and all without ever having to leave the house.
If you’re still the kind of person that needs to test drive a vehicle, you can arrange for that too via the website as well. Specific to the Renault Captur is a three-hour pressure free test drive without an accompanying sales person thanks to TCEC’s partnership with GoCar.
The Renault E-Store is now live at www.renault.com.my