BMW Malaysia Launches BMW Safety 360 Program To Increase Awareness On Road Safety

Especially with the mass migration this coming Raya, there's no better time to launch the BMW Safety 360 Program, with the #SafetyStartsWithYou series. Directed by BMW Shorties
Finalist Mallory Lee, the short videos serve as a reminder to road users to be safe on the roads during the festive holidays.

Featuring children between the ages of 4 to 9 years old, the series serves as a reminder to adults to be safer on the roads, especially this Hari Raya when the Balik Kampung season starts, highlighting some of the most basic road rules, etiquette and practices to stay safe on the road.

The series includes five 30-second videos promoting the use of seat belts and child car seats, signal indicators, as well as adhering to the traffic light, speed limit and not using phones while driving. These are all very basic elements for safe driving, but thinks that perhaps we take for granted a little too often. For the full playlist of videos, click here.