Bermaz bags Xpeng distributorship in Malaysia - premium EV brand likely to kick off local range with G6
主页 新闻 所有资讯 Geely Is Bringing Lotus Back To Asia Geely Is Bringing Lotus Back To Asia 所有资讯 Arvind | August 28日, 2020 04:32 PM In a marketing video released on Geely’s official Youtube page, the company has announced that it plans to bring the illustrious sports car manufacturer back to the Asian market. The interview-style video with David McIntyre – Regional Director for APAC and China – at the wheel of a Lotus Evora GT 410 Sport, highlights some of the company’s plans to bring the Lotus name to the region, in particular, Japan and China, which are thriving markets in the premium and sports car segments. Save for the introduction of the near-2000 bhp Lotus Evija, the first all-electric hypercar from the brand which made its debut at the Guangzhou Auto Show in December 2019 – there has been little news of Lotus marketing and expansion plans since the Zheijiang Geely Holding Group took majority ownership of Lotus in June 2017 from Proton. Though the video is light on specifics – McIntyre reiterates that Lotus plans to market Lotus as a car “For the drivers” and build brand recognition with their prospective customers where it matters, and where Lotus cars shine – on a racetrack. He goes on to add that the company have engaged in marketing activities such as track day experiences and on-road experiential drives to engage with customers and bring more likeminded enthusiast into the Lotus fold. Now under Geely's stewardship, Lotus is going to go through a number of big changes – some of these have been administrative, additionally, early in 2019 Geely announced its plans build a 9 billion Yuan (RM 5.5 billion) factory in Wuhan city, China. Though those plans would have been considerably delayed by the pandemic. Currently, Lotus sells the Elise, Exige, and Evora models in addition to other special edition models. The Evija will be limited to just 130 units worldwide. ✕ 使用 WhatsApp 联系 我们依据 PDPA 保护您的个人信息。 我同意 Carlist.my 的使用条款和隐私政策 我同意接收来自 Carlist.my 及其汽车销售商、业务附属机构和合作伙伴的个性化通信。 查看最佳汽车优惠! Prev Next 特价 - 马上拨电! 天 小时 平均市场价格 为什么没有价格? 有时经销商希望您以最优惠的价格联系。 I 为什么没有价格? 有时经销商希望您以最优惠的价格联系。 相关标签 Zheijiang Geely Holdings Lotus Geely Proton Lotus Cars 打印 相关文章 Confirmed: Geely Acquires 49.9 Percent Stake In Proton Plus 51 Percent Of Lotus 所有资讯 Kon | May 24日, 2017 Following months of speculation, DRB-Hicom Bhd and Zhejiang Geely Holding Group have come to an agreement that sees the Chinese carmaker acquiring ... Geely Man Becomes New CEO of Lotus 所有资讯 Gokul | June 06日, 2018 Lotus Cars CEO Jean-Marc Gales has stepped down with immediate effect, and will be succeeded by Feng Qingfeng, vice president and chief technical ... Geely Mulls USD 1.9B Revival Plan For Lotus - Second Plant Planned 所有资讯 Arvind | August 10日, 2018 Geely is mulling a huge USD 1.9 Billion investment plan to revive the Lotus brand.Bloomberg reports, quoting sources familiar with the matter, that ... Lotus To Get An RM 5.5 Billion Factory In China Thanks To Geely 所有资讯 Aswan | January 18日, 2019 There's no money like Chinese money, in all its vast, life-giving glory. Geely is fast becoming known as a company that breathes life back into ... 留言
Geely Is Bringing Lotus Back To Asia 所有资讯 Arvind | August 28日, 2020 04:32 PM In a marketing video released on Geely’s official Youtube page, the company has announced that it plans to bring the illustrious sports car manufacturer back to the Asian market. The interview-style video with David McIntyre – Regional Director for APAC and China – at the wheel of a Lotus Evora GT 410 Sport, highlights some of the company’s plans to bring the Lotus name to the region, in particular, Japan and China, which are thriving markets in the premium and sports car segments. Save for the introduction of the near-2000 bhp Lotus Evija, the first all-electric hypercar from the brand which made its debut at the Guangzhou Auto Show in December 2019 – there has been little news of Lotus marketing and expansion plans since the Zheijiang Geely Holding Group took majority ownership of Lotus in June 2017 from Proton. Though the video is light on specifics – McIntyre reiterates that Lotus plans to market Lotus as a car “For the drivers” and build brand recognition with their prospective customers where it matters, and where Lotus cars shine – on a racetrack. He goes on to add that the company have engaged in marketing activities such as track day experiences and on-road experiential drives to engage with customers and bring more likeminded enthusiast into the Lotus fold. Now under Geely's stewardship, Lotus is going to go through a number of big changes – some of these have been administrative, additionally, early in 2019 Geely announced its plans build a 9 billion Yuan (RM 5.5 billion) factory in Wuhan city, China. Though those plans would have been considerably delayed by the pandemic. Currently, Lotus sells the Elise, Exige, and Evora models in addition to other special edition models. The Evija will be limited to just 130 units worldwide. ✕ 使用 WhatsApp 联系 我们依据 PDPA 保护您的个人信息。 我同意 Carlist.my 的使用条款和隐私政策 我同意接收来自 Carlist.my 及其汽车销售商、业务附属机构和合作伙伴的个性化通信。 查看最佳汽车优惠! Prev Next 特价 - 马上拨电! 天 小时 平均市场价格 为什么没有价格? 有时经销商希望您以最优惠的价格联系。 I 为什么没有价格? 有时经销商希望您以最优惠的价格联系。 相关标签 Zheijiang Geely Holdings Lotus Geely Proton Lotus Cars
Confirmed: Geely Acquires 49.9 Percent Stake In Proton Plus 51 Percent Of Lotus 所有资讯 Kon | May 24日, 2017 Following months of speculation, DRB-Hicom Bhd and Zhejiang Geely Holding Group have come to an agreement that sees the Chinese carmaker acquiring ...
Geely Man Becomes New CEO of Lotus 所有资讯 Gokul | June 06日, 2018 Lotus Cars CEO Jean-Marc Gales has stepped down with immediate effect, and will be succeeded by Feng Qingfeng, vice president and chief technical ...
Geely Mulls USD 1.9B Revival Plan For Lotus - Second Plant Planned 所有资讯 Arvind | August 10日, 2018 Geely is mulling a huge USD 1.9 Billion investment plan to revive the Lotus brand.Bloomberg reports, quoting sources familiar with the matter, that ...
Lotus To Get An RM 5.5 Billion Factory In China Thanks To Geely 所有资讯 Aswan | January 18日, 2019 There's no money like Chinese money, in all its vast, life-giving glory. Geely is fast becoming known as a company that breathes life back into ...