Proton today revealed all the details about the new Persona except for the price, which will be announced when the car is launched alongside the new Iriz later this month.
There will be four variants:
- Persona Standard 1.6L Manual
- Persona Standard 1.6L CVT
- Persona Executive 1.6L CVT
- Persona Premium 1.6L CVT
Only one engine will be powering the entire Persona range, which is a 1.6-litre VVT mill (109 PS / 150 Nm), which is paired to either a CVT or a 5-speed manual gearbox.
Featuring a few new cosmetic features, new gadgetry, as well as new safety features, the new Persona will be launched together with the new Iriz which was previewed a couple of weeks ago, within the next couple of months.
On the exterior, the Persona has been updated with a fresh front fascia which comprises an 'Ethereal Bow' grille which looks similar to the one on the X70 SUV, new LED DRLs, a new rear bumper, a new rear spoiler, as well as automatic headlights.
The Proton logo in the middle of the car’s rear has also been removed, replaced by ‘Proton’ lettering which runs across the back right above the number plate.
According to Proton, the cosmetic updates were added to give the car a neater, family friendly, and more proportionate look.
Inside, the dashboard continues to feature a two-tone colour split, and now taking centre stage is the Geely Smart Ecosystem (GKUI) 7-inch infotainment head unit similar to the X70’s, with the “Hi Proton” voice command system, 4G and Wi-Fi connectivity, Online music streaming, Online navigation, Over-The-Air Update, a reverse camera with Dynamic Line, and Parking Aid Display.
The infotainment system makes the Persona the first car in its segment to come with a built-in SIM card.
Having said that, the list of standard features (Standard 1.6L MT/ Standard 1.6L CVT) include:
- Dual airbags
- Front parking sensors
- Hill-Hold Assist
- 15-inch wheels
- 510-litre boot space
- 2 speakers
- 3 USB ports
- Eco Drive Assist
- Shark Fin Antenna (new)
- Fabric seats
- Tricot Headlining (new)
- LCD Segmented Multi-Info Display (new)
- New gear lever
The Executive 1.6L CVT variant gets additional features such as:
- 7-inch touch screen monitor (new)
- Semi-leather seats (new)
- 4 speakers
- Push Start Button
- Intelligent Entry
- Steering Wheel Switches
- TFT Multi-Info display (new)
- LED DRLs (new)
- Remote Trunk Release
- Reverse Camera with Dynamic Line (new)
- Smartphone connectivity (new)
The range-topping Persona Premium 1.6L CVT gets even more goodies like:
- 4G & Wi-Fi Connectivity (new)
- Voice command (new)
- Online navigation (new)
- Online Music Streaming (new)
- 6 airbags
- Auto headlamp (new)
- Leather steering wheel
- Borderless Rear View Mirror (new)
Besides the active safety features mentioned above, passive safety features on the new Persona includes:
- Up to 6 airbags
- Dual Pre-tensioner seatbelts
- Hot Press Forming Body Structure
- Impact Sensing Door Unlock system
- ISOFIX and Top Tether Anchorage
Proton also shared the new Persona’s estimated 5-year service cost of RM3,051, which is basically the service cost for the first five years. The brand says that it is about 32% cheaper than its key rivals.
Having said that, the new Persona will be open for booking starting tomorrow, March 12th, and just like its sibling Iriz, there will be an online flash booking for the car until March 22nd, where it can be booked with a fee of only RM 9.99.